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Who We Are

In life, you have to define standards for yourself, live up to them, and evolve. We believe there is a certain kind of human who is obsessed with training hard and going far in life. With that in mind, we produce cutting-edge tools and challenging experiences designed to push the human condition.

Values we live by

There is nothing wrong with being content with who you are now, but that notion bothers us. What sets us apart is that we thrive on pushing our physical limitations, understanding the statisfaction of getting better. We are obsessed with improvement, it's our passion, and we would not have it any other way.

Intentional Action

Never settle. Always choose growth.

Engineering Better People,
Not Better Branding

Honor our commitment to the people.
Never compromise ethics.

Strengthened Communities

Celebrate diversity together. Our differences enable us to design better products and experiences for those we serve.


Consciously choose to do good for the community and the environment.


Respect humanity. Listen, learn and grow from each other.

Sustainably Sourced

We take responsibility for the product during its full life cycle, from initial conception to the moment it reaches your hands. We accept full accountablility in the way our products are made which is why we choose and inspect all suppliers and manufacturers.

Working with two expert factories near the city of Bankok, Thailand, their key focus is on ethical clothing manufacturing, environmental protection and waste management. Both manufacturers produce for the world's leading brands, and like us, these facilities hold themselves, their employees, and their work to the highest standard.

One factory helped us develop the science behind our technical Polyresistic fabric. They are certified with the Occupational Health and Safety Assessment Series (OHSAS) 18001, a British Standard for occupational health and safety management systems. Further, they are ISO14001:2004 certified, a standard that assists organizations in minimizing how their operations negatively impact the environment.

The sewing factory produces the Crane One Training Tight. They voluntarily participate in the Global Security Verification program, a 3rd party independent verification ensuring organizations adhere to standards set forth by the U.S. Bureau of Customs and Border protection and other international mutually recognized supply chain programs. They are also certified with the Worldwide Responsible Accredited Production (WRAP) organization, which is a non-profit dedicated to promoting safe, lawful, humane and ethical manufacturing. Further, they are ISO14001: 2015 certified, complying with laws regulated to protect the environment.